If you know what you're doing, Radio is the perfect Advertising Medium and that's because you can get the consumer/listener to use their "Mind's Eye"  
For instance, if you hear a commercials talking about..
A BEAUTIFUL GIRL IN A GREEN BIKINI IS WALKING ALONG A DESERTED BEACH...
Each individual listener will decide...
WHAT THE GIRL LOOKS LIKE?
IS SHE TALL?
BRUNETTE?
WHAT COLOUR GREEN IS THE BIKINI?
HOW BRIEF IS THE BIKINI?
WHAT DOES THE BEACH LOOK LIKE?
In other words, the clever radio writer can manipulate the radio listener to produce their own short movie in their mind.
Almost like a personalised Television commercal
The Marlow Stevens Associates team have written and produced quite literally, thousands of radio commercials - so pure logic will tell you
we have the 'edge' when it comes to writing and producing for Radio.

The Girl in the Green Bikini...what was
in your Mind's Eye?